Ian Taylor


Logo design.

The goal of this project was to create a logo and branding for an original company. I wanted to createa logo that was both clean-cut and playful, so the integration of the pun of "pen" and "dragon" offered a unique opportunity.

Parkour Illinois

Parkour Illinois is the local parkour student club at the University of Illinois at Champaign Urbana.

The design for the logo was inspired by the movement of jumping and running. The process behind the final design involved watching parkour videos and researching light painting photography.

The end result references a traceur's (parkour athlete's) path as depicted by long exposure photography of lights.

Know Obstacles

Know Obstacles is a parkour clothing company based in Virginia.

The task was to design new shirts to accompany the launch of their new line of shoes. The designs needed to be appealing to a wide audience and be relatable to traceurs (parkour athletes).

Event Poster

2014 poster for the 5th annual Research Park table tennis tournament.

I designed posters for events at the Research Park of Champaign, IL. This poster was an opportunity to bring color and energy to the usually sterile office spaces. The design was dynamic and bold, designed to catch the eye and invite further investigation.

Cryptic Shadows

Game design and logo design.

A group of industrious mobile developers hired me to help direct the design of their game project: Cryptic Shadows. It was an augmented reality game in which players chose to join one of three factions upon logging in for the first time, then competing in missions against the other factions' players.

The premise of the game world was that a authoritarian government body, Aethon, controls most of the world's information. The rebellious Imtedus believes the world as we see it is just a simulation controlled by Aethon and seeks to "break out" by any means necessary. S.E.R.G. is a collection of academics and thinkers, more clinical than Imtedus but not so corrupt as Aethon, and only seeks the truth, whatever it may be.

Gyre Shoe

Is it possible to tackle two pollution sources, plastic in the oceans and clothing trash, in one product?

The goal of Gyre Shoes is to create a shoe that produces no waste and reduces the amount of plastic in the oceans, primarily targeted at young and environmentally conscious athletes whose activities would cause them to wear through many shoes a year. The cyclical system of how the shoe is worn down, returned, and made into new product is also aimed at driving down costs overall while allowing longer shoe life at a fraction of the cost of whole new shoes, making it affordable for a larger demographic who may not be able to afford high end athletic wear.

I used research from online sources on modular shoe design and feedback from interviews to develop a three piece shoe and circular system of product lifecycle. I learned about how quickly many runners go though pairs of shoes and used my own experience in parkour as data about how shoes wear down and buying whole new pairs every few months. I also looked at pollution in the oceans and what efforts there were to clean up what is already there as well as what laws and regulations many counties are beginning to, or have, put in place to reduce the prevalence of one-use plastics.

I learned that polyethylene terephthalate (PET) plastics can be broken down and turned into thread to create textiles, and that a French company developed enzymes that are able to depolymerize PETs, making them virgin materials again, allowing infinite recyclability without the plastic degrading on a molecular level. I also found examples of other modular shoes and looked at how they were designed to be assembled with minimal glue and still be study enough for daily use, while still being simple enough to be user friendly. I did notice none of the resources I found mentioned recycling individual parts of shoes or had a return system that supplemented new product.

Overall I am happy with the craftsmanship of my products, given that I never tried making shoes before.

The one thing I would do to improve my work is to have more time to get shoe parts and learn how to manufacture and build wearable high fidelity prototypes.